JOURNALISM, PUBLIC RELATIONS and ADVERTISING
(common curricula for the first four semesters)
N.B.: Course Type
F = Fundamental discipline
S = Speciality discipline
Sup. = Supplementary discipline
First year of studies
First Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
Introduction to Communication Theories |
F |
RO |
2 + 1 |
5 |
Written Exam |
|
2 |
Introduction to Mass Communication |
F |
RO |
2 + 1 |
5 |
- |
|
3 |
Newswriting Skills |
F |
RO |
2 + 0 |
4 |
Written Ex. |
|
4 |
Introduction to Public Relations |
F |
RO |
2 + 1 |
4 |
Written Ex. |
|
5 |
Desktop Publishing (lab.) |
S |
RO |
0 + 3 |
4 |
Permanent Evaluation |
|
6 |
Newswriting in Print Press |
S |
RO |
0 + 2 |
3 |
Permanent Eval. |
|
7 |
Conversation Strategies in French / English |
Sup |
EN, FR |
0 + 2 |
2 |
Permanent |
|
8 |
Media Literacy |
Sup |
RO |
0 + 2 |
3 |
Permanent |
|
|
Total |
|
|
8 + 12 |
|
|
|
|
|
|
|
20 |
30 |
|
First year of studies
Second Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
Introduction to Mass Communication |
F |
RO |
2 + 1 |
5 |
Written Exam |
|
2 |
Introduction to Interpersonal Communication |
F |
RO |
2 + 1 |
4 |
Written Ex. |
|
3 |
Newsgathering |
F |
RO |
1 + 2 |
4 |
Written Ex. |
|
4 |
Introduction to Advertising |
F |
RO |
2 + 1 |
4 |
Written Ex. |
|
5 |
Internet (lab.) |
S |
RO |
0 + 3 |
4 |
Permanent Eval. |
|
6 |
Conversation Strategies in French/English |
Sup |
EN/FR |
0 + 2 |
2 |
Permanent |
|
7 |
Typewriting |
Sup |
RO |
0 + 2 |
2 |
Permanent |
|
8 |
Media Literacy |
S |
RO |
0 + 2 |
2 |
Permanent |
|
9 |
Internship (90 hours) |
S |
RO |
|
3 |
Permanent |
|
|
Total |
|
|
7 + 14 |
|
|
|
|
|
|
|
21 |
30 |
|
Second year of studies
Third Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
Social Structures of Communication |
F |
RO |
2 + 1 |
3 |
Written Exam |
|
2 |
Introduction to Semiotics |
F |
RO |
2 + 1 |
5 |
- |
|
3 |
Investigative Journalism |
F |
RO |
1 + 2 |
4 |
Written Ex. |
|
4 |
Multimedia |
F |
RO |
0 + 3 |
5 |
Written Ex. |
|
5 |
Audio-Visual Techniques (lab.) |
S |
RO |
0 + 3 |
5 |
Permanent Evaluation |
|
6 |
Press Agency Management |
S |
RO |
2 + 1 |
3 |
Permanent |
|
7 |
Research in Communication Studies |
S |
RO |
0 + 2 |
2 |
Oral exam |
|
8 |
Ethics |
Sup |
RO |
2 + 1 |
3 |
Written exam |
|
9 |
Editing Techniques in French/English |
Sup |
EN/FR |
12 + 13 |
|
Permanent |
|
|
Total |
|
|
25 |
30 |
|
|
|
Optional Courses |
Sup |
|
1 + 1 |
2 |
Permanent |
Second year of studies
Fourth Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1. |
Communication Law |
F |
RO |
2 + 1 |
2 |
Oral Exam |
|
2. |
Professional Deontology |
F |
RO |
1 + 2 |
3 |
Written Exam |
|
3. |
Introduction to Semiotics |
F |
RO |
2 + 1 |
3 |
Written Exam |
|
4. |
Print Media Genres |
S |
RO |
2 + 2 |
3 |
Written Exam |
|
5. |
Audio-Visual Techniques (lab.) |
S |
RO |
0 + 4 |
5 |
Permanent |
|
6. |
Public Relations Techniques |
S |
RO |
2 + 2 |
4 |
Written Ex. |
|
7. |
Editing techniques in French / English |
Sup |
EN, FR |
1 + 1 |
2 |
Permanent |
|
8. |
Politology |
Sup |
RO |
2 + 1 |
2 |
Written Ex. |
|
|
Internship (90 hours) |
|
RO |
|
3 |
Permanent |
|
|
Total |
|
|
12 + 14 |
|
|
|
|
|
|
|
26 |
30 |
|
|
|
Optional Courses |
Sup |
|
1 + 1 |
2 |
Permanent |
Third year of studies
Fifth Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
History of Romanian Media |
F |
RO |
2 + 2 |
4 |
Written Exam |
|
2 |
Press Agency Genres |
S |
RO |
1 + 2 |
5 |
Written Ex. |
|
3 |
Television Genres |
S |
RO |
1 + 2 |
6 |
Permanent Eval. |
|
4 |
Radio Genres |
S |
RO |
0 + 3 |
6 |
Permanent |
|
5 |
Career Management |
S |
RO |
1 + 1 |
5 |
Written Ex. |
|
6 |
French / English Media and Civilization |
S |
EN, FR |
1 + 1 |
2 |
Permanent |
|
|
|
OPTIONAL COURSES (1 out of 3) |
|
|
|
|
|
7 |
Mass Media and the New Technologies |
S |
RO |
1 + 1 |
2 |
Permanent |
|
8 |
Romania and the European Integration |
S |
RO |
1 + 1 |
2 |
Permanent |
|
9 |
Contemporary Political Ideologies |
S |
RO |
1 + 1 |
2 |
Permanent |
|
|
Total |
|
|
7 + 12 |
30 |
|
|
|
|
|
|
19 |
|
|
|
|
Other Optional Courses |
Sup |
|
1 + 1 |
2 |
Permanent |
Third year of studies
Sixth Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
Journalists' Sociology |
F |
RO |
2 + 2 |
4 |
Written Exam |
|
2 |
TV News Programme |
S |
RO |
0 + 3 |
6 |
Permanent Eval. |
|
3 |
Radio News Programme |
S |
RO |
0 + 3 |
6 |
Permanent Eval. |
|
4 |
Online Journalism |
S |
RO |
0 + 2 |
4 |
Permanent |
|
5 |
Print Media Production |
S |
RO |
2 + 2 |
6 |
Permanent |
|
6 |
French / English Media and Civilization |
S |
EN, FR |
1 + 1 |
2 |
Permanent |
|
|
|
OPTIONAL COURSES (1 out of 3) |
|
|
|
|
|
7 |
TV Debate Journalism |
S |
RO |
1 + 1 |
2 |
Permanent |
|
8 |
Media Design |
S |
RO |
1 + 1 |
2 |
Permanent |
|
9 |
Photojournalism |
S |
RO |
1 + 1 |
2 |
Permanent |
|
|
Total |
|
|
6 + 14 |
|
|
|
|
|
|
|
20 |
30 |
|
|
|
Other Optional Courses |
C |
|
1 + 1 |
2 |
Permanent |
B. Public Relations
Third year of studies
Fifth Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
Communication and Social Change |
S |
RO |
2 + 1 |
5 |
Written Exam |
|
2 |
Effective Communication* |
S |
RO |
1 + 2 |
6 |
Oral Exam |
|
3 |
Online Public Relations |
S |
RO |
1 + 1 |
6 |
Permanent Eval. |
|
4 |
Political Marketing |
F |
RO |
1 + 1 |
4 |
Written Ex |
|
5 |
Project Management* |
S |
RO |
0 + 2 |
4 |
Permanent |
|
6 |
UK or US Cultural Model/ French Civilization* |
S |
EN/FR |
1 + 1 |
3 |
Permanent |
|
|
|
OPTIONAL COURSES (1 out of 2) |
|
|
|
|
|
7 |
Intercultural Communication |
S |
RO |
1 + 1 |
2 |
Permanent |
|
8 |
Research in PR |
S |
RO |
1 + 1 |
2 |
Permanent |
|
|
Total |
|
|
7 + 9 |
|
|
|
|
|
|
|
16 |
30 |
|
|
|
Other Optional Courses |
Sup |
|
1 + 1 |
2 |
Permanent |
Common courses for the Public Relations and Advertising Students = *
Third year of studies
Sixth Semester
Nr |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation |
|
1 |
Argumentation Strategies* |
F |
RO |
2 + 2 |
6 |
Written Exam |
|
2 |
Crisis Management |
S |
RO |
2 + 2 |
6 |
Oral Exam |
|
3 |
Public Relations Event Organization |
Sup |
RO |
1 + 1 |
6 |
Permanent Eval. |
|
4 |
Social Responsibility Campaigns |
Sup |
RO |
1 + 1 |
6 |
Permanent |
|
5 |
UK or US Cultural Model/ French Civilization* |
S |
EN/FR |
1 + 1 |
4 |
Permanent |
|
|
|
OPTIONAL COURSES (1 out of 2) |
|
|
|
|
|
6 |
Public Communication Techniques |
S |
RO |
1 + 1 |
2 |
Permanent |
|
7 |
Social Media |
S |
RO |
1 + 1 |
2 |
Permanent |
|
|
Total |
|
|
8 + 8 |
|
|
|
|
|
|
|
16 |
30 |
|
|
|
Other Optional Courses |
Sup |
|
1 + 1 |
2 |
Permanent |
Common courses for the Public Relations and Advertising Students = *
C. ADVERTISING
Third year of studies
Fifth Semester
Nr |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
Creative Advertising |
S |
RO |
2 + 2 |
6 |
Written Exam |
|
2 |
Marketing |
S |
RO |
2 + 1 |
5 |
Written E. |
|
3 |
Effective Communication* |
S |
RO |
1 + 2 |
5 |
Oral E. |
|
4 |
Project Management* |
S |
RO |
0 + 2 |
4 |
|
|
5 |
BTL |
Sub |
RO |
1 + 2 |
4 |
Written E. |
|
6 |
UK or US Cultural Model/ French Civilization* |
Sub |
EN/FR |
1 + 1 |
4 |
Permanent Eval. |
|
|
|
OPTIONAL COURSES (1 out of 2) |
|
|
|
|
|
7 |
Advertising Semiotics |
S |
RO |
1 + 1 |
3 |
Permanent |
|
8 |
Research in Advertising |
S |
RO |
1 + 1 |
3 |
Permanent |
|
|
Total |
|
|
8 + 11 |
|
|
|
|
|
|
|
19 |
30 |
|
|
|
Other Optional Courses |
Sub |
|
1 +1 |
2 |
Permanent |
Common courses for the Public Relations and Advertising Students = *
Third year of studies
Sixth Semester
Nr. |
Subject |
Course Type |
Language |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
1 |
Argumentation Strategies* |
S |
RO |
2 + 2 |
6 |
Written E. |
|
2 |
Advertising (lab.) |
S |
RO |
1 + 3 |
6 |
Permanent Evaluation |
|
3 |
Consumers' Behaviour |
S |
RO |
2 + 1 |
6 |
Written E. |
|
4 |
Political Publicity |
S |
RO |
1 + 1 |
6 |
Permanent |
|
5 |
UK or US Cultural Model/ French Civilization* |
S |
EN/FR |
1 + 1 |
4 |
Permanent |
|
|
|
OPTIONAL COURSES (1 out of 2) |
|
|
|
|
|
6 |
Gender and Advertising |
S |
RO |
1 + 1 |
2 |
Permanent |
|
7 |
Negociation Techniques |
S |
RO |
1 + 1 |
2 |
Permanent |
|
|
Total |
|
|
8 + 9 |
|
|
|
|
|
|
|
17 |
30 |
|
|
|
Other Optional Courses |
Sup |
|
1 + 1 |
2 |
Permanent |
Common courses for the Public Relations and Advertising Students = *
Other Optional Courses
|
Subject |
Semester |
Hours per week (course + seminar) |
Credits |
Evaluation Forms |
|
Equality of Chances and Discrimination |
I |
0 + 2 |
2 |
Permanent Evaluation |
|
Economic Journalism* |
I |
0 + 2 |
2 |
Perm. Eval. |
|
Media Freedom and Responsibility |
II |
0 + 2 |
2 |
Perm. Eval. |
|
Journalism and Terrorism* |
II |
0 + 2 |
2 |
Perm. Eval. |
|
Typewriting |
II |
0 + 2 |
2 |
Perm. Eval. |
|
Art Design in Advertising* |
II |
0 + 2 |
2 |
Perm. Eval. |
|
Advertising Production in the Audio-Visual* |
II |
0 + 2 |
2 |
Perm. Eval. |
|
Sports |
I II |
1 + 1 |
2 |
Perm. Eval. |
|
German Language |
I II |
0 + 2 |
2 |
Perm. Eval. |
* Only for the second and the third years
Master 1: Theories and Research Methods in Communication Studies
Semester I
|
Semester II
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Modern Theories of Communication |
2 |
1 |
8 |
Oral exam |
|
2. |
Popular Culture |
2 |
1 |
7 |
Written Ex. |
|
3. |
Ethics and Deontology |
2 |
1 |
7 |
Written Ex. |
|
4. |
Research Methods in Communication Marketing |
2 |
1 |
8 |
Written Ex. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
5 exams |
Semester III
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Communication through the New Technologies |
2 |
1 |
7 |
Oral exam |
|
2. |
Narratology |
2 |
1 |
8 |
Written Ex. |
|
3. |
Conflict and Negociation Theories |
2 |
1 |
7 |
Permanent Evaluation |
|
4. |
Intercultural Commnunication |
2 |
1 |
8 |
Oral exam |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
3 ex. + 1 PE |
Semester IV
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Media Culture |
2 |
1 |
7 |
Oral exam |
|
2. |
Communication and Globalization |
2 |
1 |
8 |
Written Ex. |
|
3. |
Conception and Achievement of Field Research Projects |
0 |
3 |
7 |
Permanent Evaluation |
|
4. |
Conception and Achievement of Text Research Projects |
0 |
3 |
8 |
Oral Exam |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
3 ex. + 1 PE |
Master 2: Media Management
Semester I
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Management |
2 |
1 |
8 |
Written Ex. |
|
2. |
Cultural Policies in the Audio-Visual |
2 |
1 |
8 |
Written Ex. |
|
3. |
Leadership and Human Resources Management |
2 |
1 |
7 |
Permanent Evaluation |
|
4. |
Project Management |
2 |
1 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester II
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Media Economy |
2 |
1 |
7 |
Perm. Eval. |
|
2. |
Labour and Media Laws |
2 |
1 |
8 |
Written Ex. |
|
3. |
Media Marketing |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Media Culture |
2 |
1 |
8 |
Written Ex. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester III
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Media Management |
2 |
1 |
8 |
Written Ex. |
|
2. |
Information Management |
2 |
1 |
8 |
Written Ex. |
|
3. |
Television Production |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Editorial Organization and Strategies |
2 |
1 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester IV
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Management Principles for Media Trusts |
2 |
1 |
8 |
Written Ex. |
|
2. |
Personnel Development in Organizations |
2 |
1 |
8 |
Written Ex. |
|
3. |
Research Projects in Master's Studies |
0 |
3 |
7 |
Perm. Eval. |
|
4. |
Applied Projects in Master's Studies |
0 |
3 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Master 3: Multimedia and Audio-Visual Production
Semester I
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Online Multimedia Productions |
2 |
1 |
8 |
Written Ex. |
|
2. |
Project Management |
2 |
1 |
8 |
Perm. Eval. |
|
3. |
Writing for Digital Media |
0 |
3 |
7 |
Written Ex. |
|
4. |
Digital Television |
0 |
3 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester II
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Digital Photography Production |
0 |
3 |
7 |
Perm. Eval. |
|
2. |
Offline Multimedia Production |
2 |
1 |
8 |
Written Ex. |
|
3. |
Graphic Image Production |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Digital Video Production |
2 |
1 |
8 |
Written Ex. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester III
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Communication at the Interface with Users |
2 |
1 |
8 |
Written Ex. |
|
2. |
Legislation and Ethics for Digital Media |
0 |
3 |
8 |
Written Ex. |
|
3. |
Digital Audio Production |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Internet Culture |
2 |
1 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester IV
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Principles of Effective Communication |
2 |
1 |
8 |
Written Ex. |
|
2. |
Content Management |
2 |
1 |
8 |
Written Ex. |
|
3. |
Audio-Visual Projects |
0 |
3 |
7 |
Perm. Eval. |
|
4. |
Multimedia Projects |
0 |
3 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Master 4: Communication Campaigns in Public Relations and Publicity/ ADVERTISING
Semester I
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Rhetoric and Persuasion |
2 |
1 |
7 |
Written Ex. |
|
2. |
Internal Communications |
2 |
1 |
7 |
Written Ex. |
|
3. |
Creative Writing |
2 |
1 |
8 |
Written Ex. |
|
4. |
Online Publicity |
2 |
1 |
8 |
Written Ex. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
5 |
Semester II
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Public Communication Techniques |
2 |
1 |
8 |
Written Ex. |
|
2. |
Strategic Planning in Communication |
2 |
1 |
8 |
Oral Exam |
|
3. |
Media Relations |
2 |
1 |
7 |
Written Ex. |
|
4. |
Media Planning |
2 |
1 |
7 |
Written Ex. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
5 |
Semester III
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Public Relations Campaigns |
2 |
1 |
8 |
Written Ex. |
|
2. |
Publicity Campaigns |
2 |
1 |
8 |
Written Ex. |
|
3. |
Crisis Communication |
2 |
1 |
7 |
Oral Exam |
|
4. |
Branding |
2 |
1 |
7 |
Oral Exam |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
5 |
Semester IV
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Strategies in Publicity |
2 |
1 |
8 |
Written Ex. |
|
2. |
Sectoral Public Relations: Governmental Strategies |
2 |
1 |
8 |
Written Ex. |
|
3. |
Projects of Public Relations Campaigns |
0 |
3 |
7 |
Oral Exam |
|
4. |
Projects of Publicity Campaigns |
0 |
3 |
7 |
Oral Exam |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
5 |
Master 5: Specialized Journalism
Semester I
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Feminine Journalism |
2 |
1 |
8 |
Written Ex. |
|
2. |
Televised Debates |
2 |
1 |
8 |
Written Ex. |
|
3. |
Political Journalism |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Publication Creation |
2 |
1 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester II
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
European Journalism |
2 |
1 |
8 |
Written Ex. |
|
2. |
Press Correspondents |
2 |
1 |
8 |
Written Ex. |
|
3. |
Investigative Journalism |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Social Journalism |
2 |
1 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester III
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Economic Journalism |
2 |
1 |
8 |
Written Ex. |
|
2. |
Cultural Journalism |
2 |
1 |
8 |
Written Ex. |
|
3. |
Sports Journalism |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Media and Cultural Institutions |
2 |
1 |
7 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester IV
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Journalism and Protection of Disadvantaged Groups |
2 |
1 |
8 |
Written Ex. |
|
2. |
Scientific Journalism |
2 |
1 |
8 |
Written Ex. |
|
3. |
Research Projects on Journalistic Genres |
0 |
3 |
7 |
Oral Exam |
|
4. |
Projects in Applied Specialized Journalism |
0 |
3 |
7 |
Oral Exam |
|
|
Credits Total |
|
|
30 |
5 |
|
|
Exams Total |
|
|
|
|
Master 6: Corporate Communication
Semester I
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Organizational Culture |
2 |
1 |
7 |
Exam |
|
2. |
Management |
2 |
1 |
7 |
Exam |
|
3. |
Leadership and Human Resources Management |
2 |
1 |
7 |
Exam |
|
4. |
Personnel Recruitment and Selection |
2 |
1 |
9 |
Exam |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
4 ex. |
Semester II
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Internet and Human Resources |
2 |
1 |
8 |
Perm. Eval. |
|
2. |
Personnel Development in Organizations |
2 |
1 |
8 |
Exam |
|
3. |
Principles of Effective Communication |
2 |
1 |
7 |
Exam |
|
4. |
Change Psychology in Organizations |
2 |
1 |
7 |
Exam |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
3 ex. + 1 PE |
Semester III
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Personnel Performance Evaluation |
2 |
1 |
8 |
Exam |
|
2. |
Negociation and Conflict Resolution in Organizations |
2 |
1 |
7 |
Exam |
|
3. |
Labour Law Elements |
2 |
1 |
7 |
Perm. Eval. |
|
4. |
Project Management |
2 |
1 |
8 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
Semester IV
|
Nr. |
Subject |
Course |
Seminar |
Credits |
Evaluation |
|
1. |
Internal Communications in Organizations |
2 |
1 |
8 |
Exam |
|
2. |
Crisis Management in Corporations |
2 |
1 |
7 |
Exam |
|
3. |
Research Projects in Organizational Culture and Communication |
0 |
3 |
7 |
Perm. Eval. |
|
4. |
Research Projects in Human Resources Management |
0 |
3 |
8 |
Perm. Eval. |
|
|
Credits Total |
|
|
30 |
|
|
|
Exams Total |
|
|
|
2 ex. + 2 PE |
NB: Master's Studies are finalized by a Dissertation corresponding to 18 credits.