Curricula


JOURNALISM, PUBLIC RELATIONS and ADVERTISING

(common curricula for the first four semesters)

 

N.B.: Course Type

F = Fundamental discipline

S = Speciality discipline

Sup. = Supplementary discipline



First year of studies

First Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

Introduction to Communication Theories

F

RO

2 + 1

5

Written Exam

2

Introduction to Mass Communication

F

RO

2 + 1

5

-

3

Newswriting Skills

F

RO

2 + 0

4

Written Ex.

4

Introduction to Public Relations

F

RO

2 + 1

4

Written Ex.

5

Desktop Publishing (lab.)

S

RO

0 + 3

4

Permanent Evaluation

6

Newswriting in Print Press

S

RO

0 + 2

3

Permanent Eval.

7

Conversation Strategies  in French / English

Sup

EN, FR

0 + 2

2

Permanent

8

Media Literacy

Sup

RO

0 + 2

3

Permanent


Total



8 +  12







20

30





First year of studies

Second Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

Introduction to Mass Communication

F

RO

2 + 1

5

Written

Exam

2

Introduction to Interpersonal Communication

F

RO

2 + 1

4

Written Ex.

3

Newsgathering

F

RO

1 + 2

4

Written Ex.

4

Introduction to Advertising

F

RO

2 + 1

4

Written Ex.

5

Internet (lab.)

S

RO

0 + 3

4

Permanent Eval.

6

Conversation Strategies in French/English

Sup

EN/FR

0 + 2

2

Permanent

7

Typewriting

Sup

RO

0 + 2

2

Permanent

8

Media Literacy

S

RO

0 + 2

2

Permanent

9

Internship (90 hours)

S

RO


3

Permanent


Total



7  +  14







21

30





Second year of studies

Third Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

Social Structures of Communication

F

RO

2 + 1

3

Written Exam

2

Introduction to Semiotics

F

RO

2 + 1

5

-

3

Investigative Journalism

F

RO

1 + 2

4

Written Ex.

4

 Multimedia

F

RO

0 + 3

5

Written Ex.

5

Audio-Visual Techniques (lab.)

S

RO

0 + 3

5

Permanent Evaluation

6

Press Agency Management

S

RO

2 + 1

3

Permanent

7

Research in Communication Studies

S

RO

0 + 2

2

Oral exam

8

Ethics

Sup

RO

2 + 1

3

Written exam

9

Editing Techniques in French/English

Sup

EN/FR

12 +  13


Permanent


Total



25

30



Optional Courses

Sup


1 + 1

2

Permanent



                         

Second year of studies

Fourth Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1.

Communication Law

F

RO

2 + 1

2

Oral Exam

2.

Professional Deontology

F

RO

1 + 2

3

Written Exam

3.

Introduction to Semiotics

F

RO

2 + 1

3

Written Exam

4.

Print Media Genres

S

RO

2 + 2

3

Written Exam

5.

Audio-Visual Techniques (lab.)

S

RO

0 + 4

5

Permanent

6.

Public Relations Techniques

S

RO

2 + 2

4

Written Ex.

7.

Editing techniques in French / English

Sup

EN, FR

1 + 1

2

Permanent

8.

Politology

Sup

RO

2 + 1

2

Written Ex.


Internship (90 hours)


RO


3

Permanent


Total



12  + 14







26

30



Optional Courses

Sup


1 + 1

2

Permanent



                    

                    

                    

                    

                   A. JOURNALISM


Third year of studies

Fifth Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

History of Romanian Media

F

RO

2 + 2

4

Written Exam

2

Press Agency Genres

S

RO

1 + 2

5

Written Ex.

3

Television Genres

S

RO

1 + 2

6

Permanent Eval.

4

Radio Genres

S

RO

0 + 3

6

Permanent

5

Career Management

S

RO

1 + 1

5

Written Ex.

6

French / English Media and Civilization

S

EN, FR

1 + 1

2

Permanent




OPTIONAL COURSES (1 out of 3)





7

Mass Media and the New Technologies

S

RO

1 + 1

2

Permanent

8

Romania and the European Integration

S

RO

    1 + 1

2

Permanent

9

Contemporary Political Ideologies

S

RO

1 + 1

2

Permanent


Total



7 + 12

30






19




Other Optional Courses

Sup


1 + 1

2

Permanent




Third year of studies

Sixth Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

Journalists' Sociology

F

RO

2 + 2

4

Written Exam

2

TV News Programme

S

RO

0 + 3

6

Permanent Eval.

3

Radio News Programme

S

RO

0 + 3

6

Permanent Eval.

4

Online Journalism

S

RO

0 + 2

4

Permanent

5

Print Media Production

S

RO

2 + 2

6

Permanent

6

French / English Media and Civilization

S

EN, FR

1 + 1

2

Permanent




OPTIONAL COURSES (1 out of 3)





7

TV Debate Journalism

S

RO

1 + 1

2

Permanent

8

Media Design

S

RO

1 + 1

2

Permanent

9

Photojournalism

S

RO

1 + 1

2

Permanent


Total



6  +  14







20

30



Other Optional Courses

C


1 + 1

2

Permanent



                                           B. Public Relations


Third year of studies

Fifth Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

Communication and Social Change

S

RO

2 + 1

5

Written Exam

2

Effective Communication*

S

RO

1 + 2

6

Oral Exam

3

Online Public Relations

S

RO

1 + 1

6

Permanent Eval.

4

Political Marketing

F

RO

1 + 1

4

Written Ex

5

Project Management*

S

RO

0 + 2

4

Permanent

6

UK or US Cultural Model/ French Civilization*

S

EN/FR

1 + 1

3

Permanent



OPTIONAL COURSES (1 out of 2)





7

Intercultural Communication

S

RO

1 + 1

2

Permanent

8

Research in PR

S

RO

1 + 1

2

Permanent


Total



7 + 9







16

30



Other Optional Courses

Sup


1 + 1

2

Permanent

Common courses for the Public Relations and Advertising Students = *




Third year of studies

Sixth Semester

Nr

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

1

Argumentation Strategies*

F

RO

2 + 2

6

Written Exam

2

Crisis Management

S

RO

2 + 2

6

Oral Exam

3

Public Relations Event Organization

Sup

RO

1 + 1

6

Permanent Eval.

4

Social Responsibility Campaigns

Sup

RO

1 + 1

6

Permanent

5

UK or US Cultural Model/ French Civilization*

S

EN/FR

1 + 1

4

Permanent




OPTIONAL    COURSES (1 out of 2)





6

Public Communication Techniques

S

RO

1 + 1

2

Permanent

7

Social Media

S

RO

1 + 1

2

Permanent


Total



8 + 8







16

30



Other Optional Courses

Sup


1 + 1

2

Permanent

Common courses for the Public Relations and Advertising Students = *



C. ADVERTISING


Third year of studies

Fifth Semester

Nr

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

Creative Advertising


S

RO

2 + 2

6

Written Exam

2

Marketing


S

RO

2 + 1

5

Written E.

3

Effective Communication*

S

RO

1 + 2

5

Oral E.

4

Project Management*

S

RO

0 + 2

4


5

BTL

Sub

RO

1 + 2

4

Written E.

6

UK or US Cultural Model/ French Civilization*

Sub

EN/FR

1 + 1

4

Permanent Eval.



OPTIONAL COURSES (1 out of 2)





7

Advertising Semiotics

S

RO

1 + 1

3

Permanent

8

Research in Advertising

S

RO

1 + 1

3

Permanent


Total



8 + 11







19

30



Other Optional Courses

Sub


1 +1

2

Permanent

Common courses for the Public Relations and Advertising Students = *




Third year of studies

Sixth Semester

Nr.

Subject

Course

Type

Language

Hours per week

(course + seminar)

Credits

Evaluation

Forms

1

Argumentation Strategies*

S

RO

2 + 2

6

Written E.

2

Advertising (lab.)

S

RO

1 + 3

6

Permanent Evaluation

3

Consumers' Behaviour

S

RO

2 + 1

6

Written E.

4

Political Publicity

S

RO

1 + 1

6

Permanent

5

UK or US Cultural Model/ French Civilization*

S

EN/FR

1 + 1

4

Permanent



OPTIONAL COURSES (1 out of 2)





6

Gender and Advertising

S

RO

1 + 1

2

Permanent

7

Negociation Techniques

S

RO

1 + 1

2

Permanent


Total



8  +  9







17

30



Other Optional Courses

Sup


1 + 1

2

Permanent

Common courses for the Public Relations and Advertising Students = *






Other Optional Courses




Subject

Semester

Hours per week

(course + seminar)

Credits

Evaluation

Forms

Equality of Chances and Discrimination

I

0 + 2

2

Permanent Evaluation

Economic Journalism*

I

0 + 2

2

Perm. Eval.

Media Freedom and Responsibility

II

0 + 2

2

Perm. Eval.

Journalism and Terrorism*

II

0 + 2

2

Perm. Eval.

Typewriting

II

0 + 2

2

Perm. Eval.

Art Design in Advertising*

II

0 + 2

2

Perm. Eval.

Advertising Production in the Audio-Visual*

II

0 + 2

2

Perm. Eval.

Sports

I

II

1 + 1

2

Perm. Eval.

German Language

I

II

0 + 2

2

Perm. Eval.

* Only for the second and the third years

























Master 1: Theories and Research Methods in Communication Studies

 

Semester I


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Organizational Communication

2

1

7

Oral exam

2.

Discourse Analysis

2

1

8

Oral exam

3.

Media Anthropology

2

1

7

Written exam

4.

Research Methods in Communication Studies

1

1

8

Written exam


Credits Total



30



Exams Total




5 exams



Semester II


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Modern Theories of Communication

2

1

8

Oral exam

2.

Popular Culture

2

1

7

Written Ex.

3.

Ethics and Deontology

2

1

7

Written Ex.

4.

Research Methods in Communication Marketing

2

1

8

Written Ex.


Credits Total



30



Exams Total




5 exams


Semester III

 

Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Communication through the New Technologies

2

1

7

Oral exam

2.

Narratology

2

1

8

Written Ex.

3.

Conflict and Negociation Theories

2

1

7

Permanent Evaluation

4.

Intercultural Commnunication

2

1

8

Oral exam


Credits Total



30



Exams Total




3 ex. + 1 PE


Semester IV

 

Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Media Culture

2

1

7

Oral exam

2.

Communication and Globalization

2

1

8

Written Ex.

3.

Conception and Achievement of  Field Research Projects

0

3

7

Permanent Evaluation

4.

Conception and Achievement of Text Research Projects

0

3

8

Oral Exam


Credits Total



30



Exams Total




3 ex. + 1 PE



 

Master 2: Media Management

 

Semester I


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Management

2

1

8

Written Ex.

2.

Cultural Policies in the Audio-Visual

2

1

8

Written Ex.

3.

Leadership and Human Resources Management

2

1

7

Permanent Evaluation

4.

Project Management

2

1

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester II


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Media Economy

2

1

7

Perm. Eval.

2.

Labour and Media Laws

2

1

8

Written Ex.

3.

Media Marketing

2

1

7

Perm. Eval.

4.

Media Culture

2

1

8

Written Ex.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester III


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Media Management

2

1

8

Written Ex.

2.

Information Management

2

1

8

Written Ex.

3.

Television Production

2

1

7

Perm. Eval.

4.

Editorial Organization and Strategies

2

1

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


 

 

Semester IV


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Management Principles for Media Trusts

2

1

8

Written Ex.

2.

Personnel Development in Organizations

2

1

8

Written Ex.

3.

Research Projects in Master's Studies

0

3

7

Perm. Eval.

4.

Applied Projects in Master's Studies

0

3

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE




Master 3: Multimedia and Audio-Visual Production

 

Semester I

 

Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Online Multimedia Productions

2

1

8

Written Ex.

2.

Project Management

2

1

8

Perm. Eval.

3.

Writing for Digital Media

0

3

7

Written Ex.

4.

Digital Television

0

3

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester II


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Digital Photography Production

0

3

7

Perm. Eval.

2.

Offline Multimedia Production

2

1

8

Written Ex.

3.

Graphic Image Production

2

1

7

Perm. Eval.

4.

Digital Video Production

2

1

8

Written Ex.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester III


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Communication at the Interface with Users

2

1

8

Written Ex.

2.

Legislation and Ethics for Digital Media

0

3

8

Written Ex.

3.

Digital Audio Production

2

1

7

Perm. Eval.

4.

Internet Culture

2

1

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester IV


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Principles of Effective Communication

2

1

8

Written Ex.

2.

Content Management

2

1

8

Written Ex.

3.

Audio-Visual Projects

0

3

7

Perm. Eval.

4.

Multimedia Projects

0

3

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


 

 

Master 4: Communication Campaigns in Public Relations and Publicity/ ADVERTISING

 

Semester I


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Rhetoric and Persuasion

2

1

7

Written Ex.

2.

Internal Communications

2

1

7

Written Ex.

3.

Creative Writing

2

1

8

Written Ex.

4.

Online Publicity

2

1

8

Written Ex.


Credits Total



30



Exams Total




5


Semester II


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Public Communication Techniques

2

1

8

Written Ex.

2.

Strategic Planning in Communication

2

1

8

Oral Exam

3.

Media Relations

2

1

7

Written Ex.

4.

Media Planning

2

1

7

Written Ex.


Credits Total



30



Exams Total




5


Semester III

 

Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Public Relations Campaigns

2

1

8

Written Ex.

2.

Publicity Campaigns

2

1

8

Written Ex.

3.

Crisis Communication

2

1

7

Oral Exam

4.

Branding

2

1

7

Oral Exam


Credits Total



30



Exams Total




5


Semester IV


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Strategies in Publicity

2

1

8

Written Ex.

2.

Sectoral Public Relations: Governmental Strategies

2

1

8

Written Ex.

3.

Projects of Public Relations Campaigns

0

3

7

Oral Exam

4.

Projects of Publicity Campaigns

0

3

7

Oral Exam


Credits Total



30



Exams Total




5

 

 

 

Master 5: Specialized Journalism

 

Semester I


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Feminine Journalism

2

1

8

Written Ex.

2.

Televised Debates

2

1

8

Written Ex.

3.

Political Journalism

2

1

7

Perm. Eval.

4.

Publication Creation

2

1

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester II


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

European Journalism

2

1

8

Written Ex.

2.

Press Correspondents

2

1

8

Written Ex.

3.

Investigative Journalism

2

1

7

Perm. Eval.

4.

Social Journalism

2

1

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


 

 

Semester III

 

Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Economic Journalism

2

1

8

Written Ex.

2.

Cultural Journalism

2

1

8

Written Ex.

3.

Sports Journalism

2

1

7

Perm. Eval.

4.

Media and Cultural Institutions

2

1

7

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester IV


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Journalism and Protection of Disadvantaged Groups

2

1

8

Written Ex.

2.

Scientific Journalism

2

1

8

Written Ex.

3.

Research Projects on Journalistic Genres

0

3

7

Oral Exam

4.

Projects in Applied Specialized Journalism

0

3

7

Oral Exam


Credits Total



30

5


Exams Total






 

 

Master 6: Corporate Communication

 

Semester I

 

Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Organizational Culture

2

1

7

Exam

2.

Management

2

1

7

Exam

3.

Leadership and Human Resources Management

2

1

7

Exam

4.

Personnel Recruitment and Selection

2

1

9

Exam


Credits Total



30



Exams Total




4 ex.


Semester II


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Internet and Human Resources

2

1

8

Perm. Eval.

2.

Personnel Development in Organizations

2

1

8

Exam

3.

Principles of Effective Communication

2

1

7

Exam

4.

Change Psychology in Organizations

2

1

7

Exam


Credits Total



30



Exams Total




3 ex. + 1 PE


Semester III

 

Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Personnel Performance Evaluation

2

1

8

Exam

2.

Negociation and Conflict Resolution in Organizations

2

1

7

Exam

3.

Labour Law Elements

2

1

7

Perm. Eval.

4.

Project Management

2

1

8

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


Semester IV


Nr.

Subject

Course

Seminar

Credits

Evaluation

1.

Internal Communications in Organizations

2

1

8

Exam

2.

Crisis Management in Corporations

2

1

7

Exam

3.

Research Projects in Organizational Culture and Communication

0

3

7

Perm. Eval.

4.

Research Projects in Human Resources Management

0

3

8

Perm. Eval.


Credits Total



30



Exams Total




2 ex. + 2 PE


NB: Master's Studies are finalized by a Dissertation corresponding to 18 credits.